Alltel Superheroes: The Inside Scoop

In response to a question about Chad and the superheroes (discussed in an earlier post),  Alltel responded as follows:

Thank you for your question. The actors in the spot are scale L.A. actors, not big celebrities, and the “superheroes” they portray are one we and our ad agency created, not famous ones you’ve seen in movies in comic books. Casting Oscar-winning actors in the roles of Batman or Wonder Woman would have broken the bank.

Behind the Scenes of the Oreo Fun Stix Commercial

Here’s what all you readers have been looking for.   This is a behind the scenes look at the making of the Oreo Fun Stix commercial with Brandon the Oreo Elephant.    It is worth 3 minutes of your time to view the video.  (Click the Tag “Elephants” for this post and this will take you to a number of posts related to this one.)

more about “Dailymotion – Behind the Scenes of th…“, posted with vodpod

It’s Not Your Momma’s Paper Towel

A nod to Advertising Age for calling our attention to the latest round in the battle of paper towel kings.   According to a post on Adage, it seems that “Procter & Gamble Co. filed suit May 8 against Georgia-Pacific in U.S. District Court in Cincinnati alleging bow-tie patterns in new-and-improved Brawny paper towels infringe the trademark bow-tie shapes in the quilts of P&G’s Bounty Extra Soft.”   Here’s a representation of the claimed pattern infringement from the Adage site:

Far be it from us to judge who is right in this battle.   All that concerns us is whether the paper towel will do its job.   (And by the way, none of the brands we have tried have ever sopped up as much mess in real life as those TV towels do in the commercials.   One towel for the whole kitchen?   Not hardly.)

Say it ain’t so, Cheeri-O

You mean to tell me that, after consuming thousands of those delicious O’s in dozens of boxes of Cheerios, my cholesterol has not been helped?    Say it ain’t so, General Mills.   Please say it ain’t so.

Your government at work has decided that a food product such as Cheerios can’t make health claims because the product is not a drug and the claims have not been tested by government inspectors.   Well, now what is left for food product advertising if the manufacturers can’t say it is good for you?     Must the advertisers now resort to such mundane slogans as “Tastes G-r-e-a-t”.   (Sorry about that Tony the Tiger.)